Programming: How to Find Distribution
In addition to the information below, our programming chair hosts quarterly distribution workshops to help new programmers learn the ropes. Please contact us if you have any questions about programming.
The Biggest Misconception about Distribution
There are many distributors that Doc does not - cannot - deal with. In fact, we never deal with Paramount, Twentieth Century Fox, Disney, MGM, Warner Brothers, United Artists, and many other (present and former) major Hollywood distributors. As a nontheatrical venue, we deal only with nontheatrical distributors - most often Swank and Criterion, which own the rights to most Hollywood fare, old and new.
Independent distributors are another matter, however. We deal directly with many independents, though not all (e.g., Miramax is considered an independent, but their films are available only through Swank).
So, for example, do not list "Paramount" for your distribution. That does not count as a distributor. Instead, look up the film on Swank and Criterion. Chances are that one of them has it.
Steps for Finding Distribution
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Your first step is checking whether Criterion or Swank have the films. For most series, Swank or Criterion will be the source, 90% of the time. Swank and Criterion have almost all recent, mainstream American films and older and classic Hollywood films, as well as some foreign films and independents. Check these distributors first, before you look elsewhere.
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If neither Swank nor Criterion has the film, your next step is to go to imdb.com. However, be aware that IMDB, while it is often useful, can also be problematic, for reasons described below.
Here's how to use IMDB: on the imdb.com site, look up the title of the film. When you've arrived at the film's webpage, click on "company credits" (on the left-hand side of the screen). On the "company credits" page, you'll see the distributor(s) listed. However, you're not done yet.
Once you have the name of the distributor, visit the distributor's website, and check whether the film is listed among their holdings. You'll find the web addresses of many distributors here on this page. If the address is not here, use Google to search for it.
If you can't find the distributor's website, or if you can but the film is not listed on their site, then the information you got from IMDB may have been misleading. One reason is that the distributor may have gone out of business. Another is that very often, multiple distributors are listed. There might be one distributor for the film and another for the DVD; one distributor for the U.S. but others for overseas; or the distribution might have changed hands a number of times over the years (this happens a lot!). An additional problem is that, generally, only theatrical distributors are listed. The two distributors that we use most often, Swank and Criterion, will not be listed at all.
Still, IMDB can be helpful and can save you a lot of time, especially for independent films and more recent films.
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If you weren't able to find the distribution via IMDB, your next step is to check with individual distributors. Many of the ones we use most frequently are listed here, according to type of film:
Also, New York's Film Forum has a list of distributors and their contact info at filmforum.com
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Finally, if all else fails, you can try the following:
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